Project Description

Genetec, a renowned worldwide company based in Montreal, distinguishes itself through its high-security services, products, and technologies. Their clientele includes major entities such as cities, airports, and public institutions, seeking to enhance global security through the use of cameras and other surveillance devices. When FOR. design planning embarked on the design of Genetec's spaces, starting with their headquarters in Montreal, they conducted an in-depth analysis of the company, its operations, and its business plan, conducting over 70 interviews with employees and executives. This approach allowed for the clear definition of user experience criteria and the approach for Genetec's clients, thus transforming how the company presents its products and technologies. High up in Mexico City Genetec established an office in Mexico primarily to offer an immersive experience to its clients, as well as to enable its employees to work in pleasant and accessible spaces. They chose a strategic location in the prestigious Chapultepec Uno tower, in the heart of the new business district. FOR. design planning was ready to take on this new challenge: designing offices that serve primarily as a showcase of Genetec's products and experience, specifically tailored for clients. Despite this focus, FOR. was determined to create a comfortable and conducive working environment for this sales-focused team, which needed to include suitable meeting rooms, ergonomic workstations, and some spaces for informal discussions and meetings... all with views of Chapultepec Park. This working showroom environment primarily highlights the Experience Center, a refined showcase of technologies and innovations where clients are invited to immerse themselves in the Genetec experience. The project's inception involved significant collaboration with Genetec's marketing and sales team, aiming to ensure alignment between the platform's quality and the corporate brand image among clients. Accordingly, the design was intended to offer spaces conducive to discussions, product demonstrations, and sales transactions. FOR. designed a journey where each zone encourages clients and employees to take action: • Upon entering, they are welcomed by a bar-café area, facilitating informal exchanges to start the meeting off well. • After passing through the open area, they encounter the Demo Stations, featuring screens and surveillance cameras on display. • Along the large wall, employees showcase the IoT Display with various technological equipment. High stools and tables invite visitors to pause and observe the products. • The open area culminates in the lounge corner of the Technology Center, where comfortably seated clients can view real security scenarios and explore Genetec's technological capabilities. • The meeting strategically concludes in a conference room, offering an extraordinary view of Chapultepec Park, potentially sealing the deal. In this new tower of concrete and glass, acoustics posed a significant challenge. Therefore, FOR.'s team introduced a ceiling of triangular panels made of polyester felt (PET), integrated with a rail projector system. This allows lighting to be adjusted according to needs. Each Genetec office integrates a large-format image of the city in which it is located; here, an immense lightbox displays an aerial view of Mexico, printed on lycra to enhance acoustic absorption of the space. The Dapple circular carpet used in the Technology Center also improves the acoustic thanks to its design which can increase by 40% the sound absorption over the polished concrete floor. Additionally, sheer curtains along the glass walls not only reduce sound but also prevent glare from the hot Mexican sun, especially on the 35th floor. One of the challenges in Mexico is energy conservation; FOR. adjusted all air conditioning and lighting specifications accordingly, opting for more efficient and energy-saving systems. Selecting each material for a better circular economy The project focused on using sustainable and environmentally friendly materials, such as polyester felt (PET) for acoustic panels and energy-efficient systems, contributing to overall material health by reducing harmful impacts on both human health and the environment. By prioritizing materials with low VOC (Volatile Organic Compound) emissions and environmental certifications (such as Cradle to Cradle), the project can improve indoor air quality and occupant health. For these reasons, FOR. selected to work with SHAW Contract and their products that are certified and can be recycled, such as Achromatic, Color Frame, and Tru Colours tiles which supports the principles of a circular economy. These materials can be repurposed or recycled at the end of their useful life, reducing waste and conserving resources. All interior walls and doors are constructed using modular systems with easily disassembled components, allowing materials to be reused or repurposed, promoting a circular economy and reducing waste. Energy saving: Mexico’s priority Part of Mexico’s priorities, efforts to conserve energy and reduce carbon footprint were made through adjustments to air conditioning and lighting systems, selecting more efficient ventilation and LED options, and sheer curtains to block direct sunlight. This contributes to lowering carbon impact by reducing energy consumption and greenhouse gas emissions associated with building operations. A process that promotes inclusion Throughout the design process, multiple Genetec employees from various hierarchical levels and other stakeholders were interviewed and involved, to ensure that the project reflects the aspirations of the broader community. Furthermore, Genetec is a highly inclusive company, employing individuals from all LGBTQ communities and ethnicities. The design reflects this diversity by using materials and colors that are non-gendered and suitable for everyone. FOR. design planning incorporated universal design principles throughout the entire space, ensuring accessibility and inclusivity for individuals of all ages, abilities, and backgrounds.