Case study: Auxiliary collection
New Deloitte Offices: Seamless Transitions in Workplace Design
Doha, Qatar
The Deloitte office in Doha - a modern workplace design, seamlessly blending flexibility, technology integration, and employee well-being. The project delivered a workspace that fosters productivity while maintaining a strong visual and functional identity.
The design brief focused on creating a dynamic and adaptable work environment. The key objectives included branding considerations, sustainability certifications, material health and overall project aesthetic cohesion.
Incorporating Deloitte’s signature colour palette—green, black, white, and shades of grey, with blue accents in professional settings—the office design established a balanced and cohesive environment. This strategic use of colour reinforced spatial hierarchy, enhancing both functionality and visual appeal.
Designed with adaptability at its core, the workspace featured carefully selected flooring and layout decisions that defined distinct zones. Neutral greys created cohesion in circulation areas and open workstations, while blue accents highlighted private offices, adding depth and structure. The seamless transition between these elements fostered a professional yet inviting atmosphere, ensuring both aesthetic continuity and workplace efficiency.
Striking an ideal balance between aesthetics, functionality, and sustainability, the design integrated thoughtful material transitions and refined finishes. This approach enhanced the overall sense of cohesion and well-being, exemplifying Deloitte’s commitment to crafting future-ready workplaces that inspired and supported their occupants.
Striking an ideal balance between aesthetics, functionality, and sustainability, the design integrated thoughtful material transitions and refined finishes. This approach enhanced the overall sense of cohesion and well-being, exemplifying Deloitte’s commitment to crafting future-ready workplaces that inspired and supported their occupants.
With a commitment to environmentally responsible design, the project aimed for LEED Gold certification. Shaw Contract Auxiliary collection aligned with this objective, ensuring compliance with environmental standards. The carpet tile collection enhanced office space transitions and complemented the project's overall aesthetic.
The collection was also chosen for its ability to create meaningful transitions within the commercial interior, fostering a sense of focus, involvement, and engagement. The collection’s design supports workplace productivity while maintaining aesthetic fluidity.
Additionally, the sustainability ambitions behind Shaw Contract products aligned with the goal of creating an intentional environment that meets WELL and LEED standards, contributing to the project's broader sustainability objectives.
Made in the UK in a carbon-neutral manufacturing facility, Auxiliary collection holds Cradle to Cradle Bronze® Certification alongside Indoor Air Comfort Gold®. As part of the In-Stock Programme for the EMEA region, it is an ideal choice for quick-turnaround projects.
Furthermore, at the end of its useful life, all carpet tiles find new purpose through the re[TURN]® Reclamation Programme, reinforcing a commitment to circular economy principles through recycling and re-use initiatives.
Read more about re[TURN]® Reclamation Programme: https://www.shawcontract.com/en-gb/Sustainability/re-TURN]
Official partnership with Salvation Army Trading Company (SATCoL): https://shawfloors.widen.net/view/pdf/ut1bn2u339/SHAW-and-SATCOL-PRESS-RELEASE-FINAL13JUNE24.pdf?t.download=true&u=pg9hyw
· Shaw Contract Collections/styles/colours specified: Auxiliary – Complement Tile in Ice, Smoke, Mint, Feature Tile in Smoke-Ice, Smoke-Azure, Detail Tile in Smoke-Azure
· Flooring Contractor: Amman Decoration House Contractors
· Project Designer: TheKitchen
· Total sqm: 1,695 m2
· Date of completed project: October 2024
Auxiliary collection
Inspired by the transitions in nature - the flow of the waves to the shore, the flow of changing colours in the seasons, with the new Auxiliary carpet tile collection from Shaw Contract you can create beautiful transitions in every commercial interior.