Case study: Dye Lab and Inside Shapes, Floor Architecture II
Pernod Ricard ICD Brookfield Place
Dubai, UAE
Convivialité is Pernod Ricard’s business and their raison d’être. Their new workplace translates this concept of conviviality into physical space by creating a warm and welcoming space for their people and clients to gather.
Pernod Ricard believe that “we’re all enriched by the differences we find in others”, and the design of their new space allows for simple, genuine, direct and authentic, shared moments that can help find those differences and the common ground between them. Pernod Ricard is in the business of selling ‘moments of conviviality’, therefore, a key goal was to promote interactions and create meaningful human connections throughout the space.
Opportunities to connect are extended throughout with various open, collaborative zones. So, it was a priority for the design team to create a space that embodied the brand’s ethos and fostered connections within the space. For the flooring the combination of several Shaw Contract carpet tiles helped to create a work environment supporting the company’s convivial culture.
The Walk in the Garden and the Collective Shaw Contract collections have been used throughout the entire building, while for the boardroom, café and cafeteria, the Shaw Contract Terrain II and Eon + Amalgam collections have been installed.
In each meeting room, colours, flooring, lighting, and accessories have been integrated and curated to fit a particular brand’s unique identity. For the flooring, the beautiful Shaw Contract Dye Lab collection in colour Saxon and Brazil Wood has been installed, as well as the Inside Shapes collection in colour Kolmarden Dark and Falu Red and Floor Architecture II collection, Fragment Style in colour Marble.
Each meeting room speaks not only to a brand’s aesthetics but embodies its spirit. Finally, all meeting rooms are positioned around the core, to ensure that the social hubs and working areas receive maximum natural light.
Overall, the new offices improve opportunities to build deeper, meaningful relationships with customers and between employees.
• Aligned Dealer: Metre Squared
• Interior Designer: SAY Studio
• Project Management Firm Turner & Townsend
• Contracting Firm Al Tayer Stocks
• Photographer Oculis Project and Chris Goldstraw
• Project Size 1,583 SM
Dye Lab collection
Shaw Contract revisited the iconic Dye Lab collection with an updated palette unfolded with intensely saturated hues, softer washes, and a wider range of neutral tones.