A Fashion Clothing Brand Shanghai Headquarter
上海, CN
カテゴリー
Large Workplace
2023
プロジェクト規模
Large
会社名
上海昱景建筑设计有限公司
会社の住所회사 주소
Shanghai, CN
写真家
张大齐
End User
Flooring Contractor
Instagram
WeChat
LinkedIn

プロジェクト紹介

The project is located in International Trade City's T1 tower, a brand-new landmark in Xuhui, Shanghai. This 220-meter-high world-class office tower, completed in 2022, is a benchmark building for the global business district, with direct access to the metro station, near Hongqiao International Airport, and will be connected to the upcoming T2 tower (370 meters high), which will jointly reshape and promote the upgrading of the Xujiahui business district. Client relocates its China headquarters on the 7th to 11th floors of the T1 tower, with a total floor area of 16,000 square meters, twice the capacity of the former headquarters and able to accommodate more than 1,000 coworkers in this office, creating a favorable atmosphere for its brands UNIQLO, Theory and GU to unleash their momentum as global brands. 【Design Concept】 LifeWear is "clothing designed to make everyone’s life better" WorkWell is "workplace designed to make everyone’s work better” The word "Well" has the meaning of "good," the image of "a water spring," and the symbol of "gushing water." The headquarters developed with the idea of "WorkWell" will not only offer a good and comfortable workspace, but also, through the design of flexible multi-functional modules, like an oasis well, provide employees with the motivation of continuous innovation and satisfy their spiritual and emotional needs with the enriching space healing. 【Traffic Flow Design】 The 7th to 11th floors of the tower are clearly divided into different functions: the 11th floor is the Well-Come Floor, which serves as the primary floor for receiving visitors, and beneath that are the Well-Work Floor offices for UNIQLO, Theory, and GU. All floors ingeniously separate open and private spaces with spatial routes. On the Well-Come floor, there are open spaces on the north and south sides, with the south side being the main entrance and exit, and abundant daylight to bring visitors the impression of a brand full of vitality. The brand display will act as a point of connection as visitors pass through the private meeting, training, and dining functional modules on the east and west sides, impressing them along the way with the splendid corporate culture of Fast Retailing Group. While the east and west sides of the Well-Work floor are office areas, which are more private and separate to help staff work speedily and decisively, the north and south sides are open, allowing communal spaces for staff to discuss and cooperate. Also, the layout of the room is symmetrical, with communal spaces, office spaces, and meeting spaces arranged in a condensed and tidy fashion, similar to a store display with a simple and elegant living aesthetic. 【Lobby】 The lobby on the Well-Come floor serves as the first introduction for visitors. Natural daylight was included into the space design as much as possible, and wood grain and sustainable elements were used in the front desk, walls, and soft decoration, making the room cozy and warm when the sunshine enters, generating a sense of harmony between surroundings and light. The concept of "well" is utilized to construct exquisite totems of various scales and textures used in the ceiling, floor, and wall to impress the brand image solidly in the minds of visitors. A raised negotiating area near the French windows, which allows visitors to sit on the couch and look out directly at the space as well as the stunning view of Xujiahui, was built with a design idea that emphasized the quality of the furniture and the privacy of meetings to offer visitors a comfortable and delightful stay in the headquarters. 【Brand Display】 We produced an encouraging and passionate spatial experience for our client through brand storytelling in the office hallway. Remarkable and meaningful brand image layouts will unite employees' pride and sense of identification, which also will inspire creativity in work. Meanwhile, it will give visitors a deep understanding of UNIQLO's art and science of "LifeWear." Based on this, LED screens are utilized to display the brand's key visuals on the wall facing the open space, while the corners are built with showcases to exhibit the product collection; A part of the corridor is designated for brand pictorials, and the remaining part uses wall changes to create an eye-catching advertisement. 【Staff Cafeteria / Grand Training Room】 The staff cafeteria is located on the north side of the Well-Come floor, with an open and bright interior space and a rooftop garden visible through the French windows, which aesthetically intertwines a pleasant and stress-relieving environment and offers a nice dining experience for both employees and visitors. According to the corporate culture of high efficiency and adaptability, the staff cafeteria functions as a versatile area. During non-dining hours, the cafeteria can be used for communication. The wall between the cafeteria from the meeting area can be folded away to create a large "L-shaped" training room, which can be used with a stage at the corner to create a meeting or socializing venue for up to 500 people. 【Meeting room/ training room】 Meeting rooms and cafeteria may combine into a grand training room with a capacity of 500 people, or separately as a training room with a capacity of 300 people, and on weekdays they can be partitioned into three meeting spaces with large, medium, and small capacities for staff use. Meeting rooms are designed with the company's culture and needs into consideration, with green plants to relieve stress, acoustic panels, and lacquered glass on the walls to provide sound insulation and writing functions, and the importance of concealment to ensure the privacy of meeting information. Following this, the meeting room implements an electronic reservation system, increasing the variety and adaptability of the space and satisfying staff demand for a convenient and private meeting. 【Office Floor】 In response to the changing business environment, the sustainable design solution created an adaptable workspace to better meet the needs of corporate growth and business development. On the Work-Well floor, we have separated the shared and private office spaces with a soft partition to create a more individualized environment for employees to work independently and collaborate with teams. At the same time, we have set up enough flexible workstations and storage space, taking into account the global travel requirements of staff from various countries, reflecting the Group's humanistic care for staff and realizing the core concept of “WellWork” in the details. 【Shared Area】 The hub of traffic flow is the area on the north and south sides of the elevator lobby, which is intended to be a shared public area with coworking spaces and small meeting tables, as well as movable partitions to allow the space to be freely organized to meet the communication needs of various teams. 【Office Area】 The standard office spaces on the east and west sides are decorated with wood and greenery and have enough windows and daylight to provide comfort and equilibrium to the fast-paced work environment. Employees can swiftly access functional components like communication desks, soundproof phone booths, tea and printing areas, document storage space, and baggage lockers within one minute due to an "integrated design" idea of office service facilities. For more daylight to be available for flexible workspace, office facilities are constructed close to the wall. Employees will primarily use this workspace for business travel, and it is furnished with high-stand workstations to accommodate the requirements of luggage storage more considerately. Electrical outlets are also set aside in the area to provide more room for new hires when the business expands in the future.